Top Holiday Recipes That Drive Sales (and How to Market Them)
The holiday season is a critical time for grocery stores. Shoppers are planning meals, stocking up on ingredients, and looking for inspiration to make the season special. One of the most effective ways to engage shoppers, increase basket size, and boost sales is through holiday recipe videos.
Food Media Pro offers a library of professionally produced, ready-to-use recipe videos that make it easy for grocers to provide shoppers with ideas and guidance while subtly promoting store products. Here are some holiday favorites and how you can market them:
Even experienced cooks appreciate a guide on carving turkey perfectly. A video showing the proper technique is practical content that drives engagement while keeping your store top of mind for holiday ingredients.
Marketing tip: Pair this video with a promotion on turkeys, carving knives, or roasting pans. Share it across multiple channels—email, social, and in-store—to maximize reach.
2. Glazed Ham
A glazed ham is a holiday classic. A quick video showing how to prepare and glaze the ham can help shoppers feel confident buying larger proteins and extras like apple cider vinegar, honey, or brown sugar.
Marketing tip: Feature this recipe in a dedicated “Holiday Main Course” section of your website or social feed to drive both traffic and sales.
Charcuterie boards are trending for holiday entertaining. Showcase a short video demonstrating how to assemble an attractive board with meats, cheeses, fruits, and nuts.
Marketing tip: Encourage shoppers to add premium cheese, cured meats, and snack items to their basket. Use this content to cross-sell across categories.
A slow-cooked roast is perfect for busy families who want a hearty holiday dinner without the stress. A video showing a slow-cooked spoon roast can inspire shoppers to pick up complementary ingredients like vegetables, potatoes, and spices.
Marketing tip: Promote this recipe with your center-of-the-plate protein sales. Highlight it on in-store monitors, email newsletters, or social media.
Stuffing is a must-have side for any holiday meal. A quick, visually appealing video showing how to make cornbread stuffing can inspire shoppers to grab all the ingredients in your store, like cornbread mix, eggs, onions, and stock.
Marketing tip: Feature this recipe in your weekly email or social media post along with a “Shop the Ingredients” link to encourage one-stop shopping.
6. Pecan Pie
Nothing says holidays like a classic pecan pie. A video that walks through the easy preparation steps can give shoppers the confidence to try baking, while naturally promoting sugar, nuts, pie crusts, and other ingredients.
Marketing tip: Pair the recipe video with a promotion on pecans or pie crusts to drive incremental sales. A “Holiday Dessert Essentials” post on social media works well.
Why Holiday Recipe Videos Work
Holiday recipes naturally inspire shoppers to buy complementary ingredients they might not have planned. By providing helpful, engaging content, grocers position themselves as trusted resources, drive larger basket sizes, and encourage repeat visits.
With FoodMediaPro.com’s library of over 400 ready-to-use recipe videos, grocers can easily keep content fresh and seasonal. New videos are added weekly, making it simple to always have relevant holiday inspiration.
Takeaway:
Holiday recipe videos do more than entertain, they drive real sales. By pairing these videos with strategic promotions, grocery stores can inspire shoppers, boost basket sizes, and build lasting loyalty.
To explore Food Media Pro’s full holiday recipe library and start integrating video content into your marketing, visit FoodMediaPro.com.
